Case Study: Hospital Seeks to Align With Orthopedic Surgeons
Avanza capabilities at work: Feasibility Study, Strategic Planning, Partnership Development, Regulatory Compliance, Program Design, Evaluation
Several orthopedic surgeons from different practices performed all of their outpatient and inpatient cases at one local hospital. The surgeons wanted more control over their surgical environment and proposed forming a joint venture partnership with the hospital to develop a freestanding ambulatory surgery center (ASC). The hospital already operated an outpatient surgery facility on its campus and had recently acquired a freestanding surgery center in the community.
The hospital and orthopedic surgeons contracted with a consultant to provide guidance on whether a joint venture was feasible. After several months, the hospital and surgeons became dissatisfied with the consultant's work and asked Avanza Healthcare Strategies to evaluate the work to date. Avanza conducted a feasibility study that examined whether a joint venture ASC was a practical venture for the hospital and surgeons.
HOW WE HELPED
- Spoke with leaders from the hospital and the orthopedic surgeons to better understand what each party wanted out of a formal partnership.
- Reviewed and revised the financial figures from the original consultant.
- Analyzed the updated data to determine whether surgical volume merited development of a new freestanding joint venture ASC. It did not.
- Recommended a management services contract between the hospital and surgeons as a viable alternative to a joint venture. For such a contract to work, the surgeons would first need to form a limited liability company (LLC).
- Advised the surgeons on how to properly form the LLC. Avanza participated in conversations with the physicians and their attorney regarding ways their management organization could be set up to facilitate the best relationship between the physicians and the hospital.
- Advised the hospital and LLC on the set up of the management services contract. Under this arrangement, the LLC would initially serve as a management company just for the hospital's outpatient orthopedic surgical services (and not the inpatient services). The LLC would then receive compensation for outpatient services provided to the hospital, and do so in a way other than through development of a new ASC.
- Worked with both parties to establish the necessary roles, responsibilities and a timetable for execution of the arrangement. The physicians engaged Avanza to support the operations of their management company for the first three months. In that role, Avanza helped the LLC establish its committee structure, reporting of hours worked and general organizational processes.
- Helped select and hire a firm to conduct a valuation to ensure compensation offered to the surgeons met fair market value tests and other regulatory requirements.
- Developed performance metrics with the hospital and LLC management company. The management company's performance would be measured against these metrics, and they could attain all, part or none of each performance metric based upon measurable outcomes.
After reaching agreement on terms, the hospital contracted with the LLC to manage outpatient orthopedic surgical services.
One year into the partnership, the hospital requested the LLC expand its management services to include inpatient orthopedic surgery. The LLC is now exploring the addition of new surgeons to help manage the inpatient processes. Avanza was reengaged to help ensure a smooth, compliant extension of the management services agreement.
The hospital has experienced both direct and indirect benefits of the management services arrangement. It now has strong alignment with its orthopedic surgeons, and its outpatient orthopedic surgical services are performing well. The surgeons are collaborating with the hospital on quality improvement initiatives and are participating in negotiations with vendors to reduce costs. Moreover, the surgeons are effectively engaged and fairly compensated for the management services they provide.
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